Twitter is an invaluable tool for most marketing and customer service firms like Open Access BPO, and for a good reason: it offers a fast, concise, and free service for disseminating your brand message to a massive online population. Now becoming more visual, Twitter only fortifies itself as an indispensable part of any business’ digital marketing strategy.
Realizing the power of images in driving engagement, brands have been reshaping their marketing initiatives into a more visual one through the help of image-centric social networking sites.
Twitter is more of a micro-blogging service than a photo-sharing app, but consumer engagement activities still prove to be effective there. Especially with the new features that came with its overhaul early last year, online marketing managers were able to visualize their messages better.
Third-party apps and sites are also offering tools for making the most out of Twitter’s character limit so that you can put enough information in a tweet, plus media, without going beyond 140 characters. Among those sites is Twitshot.
Whether used via a Chrome extension or its iOS app, Twitshot automatically attaches images to a post that comes with a link. It’s convenient, as it removes the need to upload a photo, giving more space for text. But is it any better than the microblogging site’s own summarizing feature?
Twitter Cards work just like Twitshot, as they make tweets more than just a tweet by publishing it with interactive media to give users a richer experience within the site. Staying true to the site’s simple interface, Cards offer just the gist so that they catch the readers’ attention but keep them interested enough to make the outgoing click.
More than just photos, Twitter Cards can feature lead generation forms, galleries, videos, and media players, or preview article summaries, apps, and product descriptions. Just set the HTML meta tag on your site for your Card of choice, and Twitter Cards can be featured on tweets that your visitors share from there.
For the greater customization and potential it offers, Twitter’s own feature is definitely a superior engagement tool for businesses.
If you’re simply a user wanting to share a media-rich post, but the source doesn’t have Cards integrated within its site, then third-party apps like Twitshot is the better choice for you. Although it’s limited to images, Twitshot allows users the power to choose which site to give a preview and which image from that site to use. That’s something that Twitter Cards have yet to do.
Regardless of the tool you use, it should make your tweets more visual, informative, and interactive for the readers. Choose what works for you best as a business or what’s more convenient to you as a user.