What social media can do for you aside from brand promotion


Social media can lead your business to several marketing opportunities. With great exposure comes several advantages. Open Access BPO, a leading provider of inbound customer service in the Philippines, explains what social media can offer your business aside from brand promotion.

Social media, being a virtually free and interactive platform, can be a good avenue for businesses to promote their products and services. With just a few clicks, a brand can update its followers with company news, promotional offers, or new products’ launch.

But aside from marketing and brand promotion, social media can also be a good channel for several other purposes. When used effectively, social media marketing not only helps you gain customers, but let you have loyal ones as well. It can also allow you to establish links with other companies and influence purchasing decisions of your target market.

Reinforcing customer service


With almost everyone maintaining a social media account, it’s easy for customers to reach out to you through your Facebook Page or Twitter account. This is why customer service representatives can now be stationed on these platforms, other than attend to concerns over the phone.

With more ways of contacting you, your customers will have a good impression on your customer service efforts. This is your key to retaining customers for a long time. In other words, by including social media in your communication channels, you market your brand as a reachable and customer-centric one.

Building social networks

Social networking can enable you to stay updated about the behavior of your customer base. It also lets you learn more about the people from the same industry you’re in. Sites like LinkedIn can expose your brand to big company networks where you can learn more about your competition’s strategies or find potential partners that you can work with in conducting marketing events.

Generating leads

Social media allows you to reinforce your online reputation. On Facebook, the more “Likes” your page has, the more attractive your brand becomes to online users. They are more likely going to join your circle and be interested in your products. This is a new way of gathering more leads for your business.


Social media can also be a powerful tool in increasing your revenues. Marketing messages that are presented visually in social media sites are very effective in attracting customers. Putting links as part of call-to-action prompt can drive more successful purchases.

Social media can bring your business several advantages. By including it in your marketing strategies, you embrace the latest digital innovation that will take your business to new heights. Social media is not just about exposing your brand to your customers; it can also let you build strong relationships that will serve as the foundation of your company’s success.



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