Any content that you produce for your website needs to deliver a marketing value. By creating rich media content such as animations, videos, audio clips, 3D tours, and slideshows, businesses are able to advance their advertising strategies through a more powerful and compelling medium. But how exactly do these innovative tools bring forth marketing success?
Here are reasons why rich media development is the way to go in marketing your brand:
It adds value to your existing marketing efforts.
Rich media can help your brand double the effects of your current marketing strategies. Aside from the information from text or images, it provides a more comprehensive and appealing explanation of your products and services.
A potential real estate client, for instance, can be enticed by an informative virtual reality tour of the property. It can also help you exhibit your capabilities, such as performance clips for talent centers or animation clips for web design firms.
It creates a more exciting user experience.
Simply put, a more creative and interactive website attracts more views from users. It lets people become more engaged with your marketing tools. Because of a heightened interest, viewers become more responsive to the rich media advertisement you provide. By motivating interactions, you encourage users to get involved and eventually reach out to your company.
It serves the purpose of your website.
By integrating rich media on your website, you’re increasing the chances of keeping visitors on your site longer. This can also lead to more page views or recurring visits from people.
In fact, a study conducted by Millenial Media reports that mobile ads with rich media have led to higher click-through rates (number of users clicking the link leading to the website) compared to standard banner ads. With content sharing made possible by social media, more unique views can be generated by your site. All of these are reasons why you put up a business website in the first place. So through rich media, you’re just guaranteeing that these goals are realized.
It’s what your target audience wants.
All potential customers and clients want to learn about your brand in the most comprehensive and interesting way. Rich media is the answer to this. By integrating creative content, your marketing strategies become more sensitive towards marketing trends and changes. If you a have young target audience, then rich media content marketing will prove to be all the more helpful in connecting to your clients. This is because the young adult demographic is more involved with the mobile platform that can support rich media content.
It’s what sets you apart from your competitors.
In a market where competition is high among companies with similar products and services, marketing strategies are your weapons in staying ahead of competing brands. A business that offers a creative corporate video online where products and services are explained in a fun and interactive way would attract more clients than a business that sticks with traditional advertising methods.
As consumers demand more from businesses over time, you must step out of the box in building stronger relationships with them. The battle for marketing success among businesses starts online. By investing in rich media development, you’re only making sure that you’re one step ahead of your competitors and one step closer to marketing success.