A newsletter is a popular e-mail marketing strategy used by most businesses to gain customers. Through e-mail newsletters, you can keep your customers informed about the latest updates of your business. In this article, Open Access BPO, a leading call center company in the Philippines, explains how you can execute an e-mail newsletter campaign effectively.
There’s a growing trend among businesses to outsource e-mail marketing services to third party providers. With quality assurance methods and marketing expertise in place, outsourcing firms can help a business come up with the best newsletter campaign that can gather new leads and profits.
E-mail newsletters are effective in disseminating information about your company, especially your products and services. They serve as promotional materials that can grab the attention of prospective customers by utilizing attractive content. Newsletters can also make customers look forward to future events such as promo periods, which drive in more sales.
Hence, the creation of newsletters has to be carefully executed. When done wrong, e-mail newsletter campaigns can tarnish a brand’s reputation. Here are some tips that you can use in designing your e-mail newsletter campaign:
• Consent is crucial
In building a mailing list, you must make sure that the recipients of your e-mail newsletters voluntarily subscribed to your mailing service either during membership sign-up or after sending permission request e-mails. Unsolicited e-mails can play a role in losing customers, since most people may think of these as spam. You may also send a sample newsletter to everyone on your list, but make sure it has a feature that allows recipients to opt-out of your campaign if they do not wish to receive similar e-mails in the future.
• Set a schedule
Just because your customers agreed to receive your newsletters doesn’t mean that you can abuse the opportunity and flood their inboxes with other types of e-mails. Sending newsletters frequently and randomly can be annoying. This increases the number of people unsubscribing from your campaign. Hence, you must establish a schedule in sending newsletters where the frequency is determined based on the nature and needs of your business. Most companies choose to send newsletters on a monthly or quarterly basis.
• Stay simple
The simplicity of layout and content design can lead to more people actually reading your e-mails. A simple yet consistent layout that is easy on the eyes has higher chances of being read than a newsletter with varying font settings and color schemes. The trick is to imagine a customer checking his inbox while in a hurry. Will your newsletter, mixed with many other e-mails, stand out with its layout and readability? Can your core message be delivered in the first few minutes of reading your e-mail?
• Encourage feedback or action
Newsletters should elicit an action from your customers. Ideally, they must encourage your customers to either respond to your e-mail or proceed to purchasing more items that you highlighted in your newsletter. Hence, it’s important that you include links in your newsletter that lead to your company website, specifically to the product catalog page or order-taking page. Newsletters must not only be informative, they must also be invitational. You must also include your contact details so that customers can reaching out to you in case they have inquiries regarding the information you included in your recent newsletter.
A newsletter campaign is a straightforward strategy in reinforcing your voice as a business. It keeps your customers updated with the changes happening in your business and the compelling features you can provide them. E-mail marketing must therefore be done properly for a more successful management of customer relationship.