It’s been more than a year since Instagram launched its Stories‘ live video capability. And brands have been using it to supercharge their digital marketing strategies and engage with their demographic.
While social media algorithms strategically place your content in targeted audiences’ feeds, but this doesn’t ensure a conversion for your brand. So unless potential clients are already seeking out your products or services, audiences
Previously, we tackled how brand personality can help your social media campaign improve customer engagement. We have learned that brand personality can help us gain visibility, it can shape how our demographic thinks of
Content marketing involves creating and sharing relevant, informative, and regular content on various online platforms. When done right, this digital marketing activity can give your online presence a boost and acquaint your brands with
Broadly speaking, graphic design is “the art or skill of combining text and pictures in advertisements, magazines, or books.” A good design can emphasize a message and lend persuasive power to it. And since
In a highly digital world, it’s not surprising that managers feel the need to execute a handful of marketing strategies simultaneously. They have ads running in several social media websites, email campaigns, and offline
Outsourcing your business’ marketing responsibilities can be a good idea. In fact, many brands are confident that back office outsourcing can be an efficient solution for most of their dilemmas. However, before you take