Rich Media Development Archive

Fusing SEO and content

Search engine optimization (SEO) takes care of a website’s authority in search engine results page (SERP). Content marketing, on the other hand, ensures that a piece of content delivers value and meets the readers’

5 Ways to promote your brand using Instagram Stories

It’s been more than a year since Instagram launched its Stories‘ live video capability. And brands have been using it to supercharge their digital marketing strategies and engage with their demographic.

How social media influencer marketing helps businesses grow

While social media algorithms strategically place your content in targeted audiences’ feeds, but this doesn’t ensure a conversion for your brand. So unless potential clients are already seeking out your products or services, audiences

Tips on how to inject personality to your social media campaign

Previously, we tackled how brand personality can help your social media campaign improve customer engagement. We have learned that brand personality can help us gain visibility, it can shape how our demographic thinks of

6 Strategies to step up your content marketing game

Content marketing involves creating and sharing relevant, informative, and regular content on various online platforms. When done right, this digital marketing activity can give your online presence a boost and acquaint your brands with

Why digital marketers love minimalist designs

Broadly speaking, graphic design is “the art or skill of combining text and pictures in advertisements, magazines, or books.” A good design can emphasize a message and lend persuasive power to it. And since

4 Paid media advertising tactics that boost customer loyalty

There are plenty of ways to use paid media to boost your brand’s exposure. In a nutshell, paid ads are marketing materials placed on various channels for a fee. Traditionally, they include TV commercials,

Tips for using content marketing to promote your brand

Effective brand promotion nowadays is built on a fine fusion of both traditional advertising and digital marketing strategies. Businesses have found that combining proven tactics like live promotional events (press conferences, product launches, etc)

How SMBs can step up their game on Pinterest

Why do e-commerce businesses flock to visual marketing sites like Pinterest? Open Access BPO, a call center in the Philippines, explains why Pinterest can take your marketing game a notch higher.

How Instagram can help you establish your brand

Many businesses see the great potential of Instagram as a social media marketing platform. If you are considering to create an account for your brand, here are some insights from Open Access BPO about