Search engine optimization (SEO) takes care of a website’s authority in search engine results page (SERP). Content marketing, on the other hand, ensures that a piece of content delivers value and meets the readers’
It’s been more than a year since Instagram launched its Stories‘ live video capability. And brands have been using it to supercharge their digital marketing strategies and engage with their demographic.
While social media algorithms strategically place your content in targeted audiences’ feeds, but this doesn’t ensure a conversion for your brand. So unless potential clients are already seeking out your products or services, audiences
Previously, we tackled how brand personality can help your social media campaign improve customer engagement. We have learned that brand personality can help us gain visibility, it can shape how our demographic thinks of
Content marketing involves creating and sharing relevant, informative, and regular content on various online platforms. When done right, this digital marketing activity can give your online presence a boost and acquaint your brands with
Broadly speaking, graphic design is “the art or skill of combining text and pictures in advertisements, magazines, or books.” A good design can emphasize a message and lend persuasive power to it. And since
There are plenty of ways to use paid media to boost your brand’s exposure. In a nutshell, paid ads are marketing materials placed on various channels for a fee. Traditionally, they include TV commercials,
Effective brand promotion nowadays is built on a fine fusion of both traditional advertising and digital marketing strategies. Businesses have found that combining proven tactics like live promotional events (press conferences, product launches, etc)