There are plenty of ways to use paid media to boost your brand’s exposure. In a nutshell, paid ads are marketing materials placed on various channels for a fee. Traditionally, they include TV commercials,
Outsourcing your business’ marketing responsibilities can be a good idea. In fact, many brands are confident that back office outsourcing can be an efficient solution for most of their dilemmas. However, before you take
While email marketing may seem outdated and old-fashioned, it’s still very much alive and relevant alongside today’s prevalent multi-screen digital marketing strategies. Experts say introducing products through email isn’t a “dying” channel, but a
According to findings gathered by Open Access BPO, wise combinations of creative words and colors, topped with well-functioning site features invite online shoppers to visit, browse, and eventually buy from an e-commerce site.
Just because back office services are carried out without the involvement of customers doesn’t mean they don’t affect customer satisfaction. Open Access BPO explains the link between back office outsourcing and effective customer service