As the online face of your business, your landing page should reflect the branding that your firm maintains. It only functions in two ways: it will either compel website visitors to stay or drive them away. However, marketers often don’t realize how crucial this page is in converting new customers.
Landing pages tailored for a specific offer can boost website clicks and conversion rates. As one of the components of a good web design, they play a role in enhancing the online experience of current and potential customers. You want to make sure that it’s optimized to deliver the right information, gather the needed data from visitors, and encourage the audience to get to know you more.
For a high-performance landing page, follow the eight-step guide below.
1. First of all, do your research.
Here’s a checklist of what you should research about:
• business competitors;
• your target audience;
• emerging web development trends; and
• content marketing strategies.
Once you’ve familiarized yourself with these things, you’ll be able to come up with a landing page technique that works for your target market.
2. Set your goals.
As your webpage is the first touchpoint for most customers, make sure to immediately and quickly communicate these three things about your business:
• what’s unique about you;
• how you can help customers; and
• why they shouldn’t seek other providers.
You want your visitors to stick around, so you have to give them a good reason to do so.
3. Provide rich, useful content.
Going back to the basics, there are only three essential pieces of information that your landing page must contain. These include the page title, a tagline, and an offer. Once you’ve caught the visitor’s attention, rich and useful content will convince them to stay and explore your business website.
4. Eliminate clutter.
A good web design marries the principle of simplicity, clarity, and ease of use. If your website looks disorganized and unkempt, potential customers would find you unreliable. Good design directs a viewer’s focus on the webpage’s central idea by highlighting or isolating the most important elements.
5. Limit exit points.
Of course, you want visitors to explore your website for as long as they can. Thus, your site must be designed in a way that limits external links, as they would direct viewers away from your page. As much as you can, focus on linking to internal pages to encourage visitors to get to know your organization more.
6. Make shortcuts for conversion.
Depending on your goals, you should design your website in a way that simplifies the conversion process. If your objective is to collect form submissions, create forms that load fast and are minimally designed. If you want readers to download your content or share them on their personal social accounts, put up the necessary buttons to make those tasks easier for them.
7. Use clear calls to action.
As much as possible, be straightforward and sincere. You might think that call-to-action prompts rarely work when it comes to online marketing, but you’ll be surprised with its potential to generate more clicks and conversions. A direct encouragement intended for customers reflects your genuine desire to reach out to them.
8. Include testimonials.
Testimonials work by actually demonstrating to potential clients your impact on other people’s lives. Customers would value the feedback of their peers or other influential figures. You may also include a photo of the individual who endorses you to add authenticity.