The importance of web design and its impacts on the digital customer experience have been proven over and over again. Being the interface that connects online users to businesses, web pages facilitate the customers’ browsing journey. It guides navigation, builds brand consistency, delivers information, and most importantly, forms trust between clients and businesses.
As your webpage serves as the portal for your online business services, it must adapt to the changing digital trends. Doing so would make your brand more competitive, relevant, and agile. Here are the five biggest trends for web development and design that would allow you to deliver a seamless online experience for customers.
1. Flat, minimalist designs
The use of flat and minimalist designs bloomed in late 2013 to early 2014. Started by leading companies Apple and Microsoft, the trend nowadays is to use more flat elements to achieve a clean and organized look. Adopting this principle would make your web design easier to use, faster, and friendlier to the eyes.
2. Better typography
Make no mistake about it: typography is not just design. It actually enhances the digital customer experience by facilitating information absorption. If your site’s fonts are difficult to read, not professional-looking, and cluttered, many visitors would click away from your site. Good typography is about using proper visual hierarchy to direct the readers’ eyes. Also, having a unique font to represent your business is also a form of online branding.
3. Rich content
To connect with customers, you need to tell stories. And to tell stories in a captivating way, you need to incorporate rich media in your content. A person’s visual experience, especially online, evokes emotions and fosters deeper understanding. Of course, long-form content is very much welcome, but it would be much better to add videos, photos, and other types of visual content. The right combination of these elements would allow you to showcase your online business services in a unique and compelling manner.
4. Big and bold images
Big and beautiful photos are quick attention grabbers. More and more sites are incorporating bright images as an element of their web design, partly due to the rise of faster internet speeds and free image sites.
5. Hand-drawn illustrations
Hand-drawn imagery would give your website a personable look. Although it’s yet to dominate design trends across the web, using illustrations can differentiate your site from others. It does take a lot of work to produce original raw drawings, but this will surely make your site stand out.
As one of the main components of web development, good design is the best way to capture the attention of online users. Aside from enhancing the digital customer experience, it provides a seamless online platform that would reflect your brand’s principles and build trust among clients.