Maintaining a blog that will attract promising leads and increase website traffic involves a lot of challenges. Open Access BPO lists down some possible blog management mistakes that can cause your content marketing efforts to fail.
Content marketing is never an easy task. Setting up a blog and making sure it produces quality content that can go viral and reach your target audience are tasks that are easier said than done. For content managers, the difficulty of increasing website traffic despite all blog management efforts can be very frustrating. With several other company blogs writing about the same things that you do, establishing an effective digital marketing strategy takes more than just constant updating.
Then what can be the cause of your lackluster content marketing performance? Here are some common blog management mistakes that can lead to your content marketing demise:
1. Poor SEO strategy
Search engine optimization (SEO) is content marketing’s best friend. But it can also be its worst enemy if you don’t know the right SEO strategies to use in your blog. That’s why if you or your hired blogger is clueless about SEO, it’s best to hire an SEO expert or outsource the service to an expert team. SEO guidelines change from time to time, so you need a dedicated person or team that will take care of reviewing and implementing them.
2. Infrequent posting
To have a good and loyal following, your blog must adhere to a posting schedule that will make your readers look forward to the updates and new entries posted there. Long hiatuses or inactivity can make them assume that you’re blog has stopped publishing articles permanently. Intermittent posting, on the other hand, can discourage readers to visit your blog since they are clueless about your posting schedule.
3. Too much promotion
If the only reason why you created a blog is to oversell your product and endorse it to your readers, then you can’t expect it to have any loyal followers. In fact, if your brand is all over the blog, people will be encouraged to leave the site upon reaching it. Readers appreciate works that are of value to them. So, instead of promoting your brand through keyword overuse , write something that interests or answers the needs of your audience.
4. Hideous writing
What could be more disappointing to blog readers than the lack of quality articles written on your blog? Poor grammar, misspelled words, and even typographical errors can turn off your readers. The writing style and tone that are present on your works can also create a huge impact on the readers’ impression of your blog. Hiring professional bloggers or content writers can be a good option for you.
5. Lack of interaction
Your blog is an avenue where you can engage in conversations with your followers. If you don’t comment back or respond to their opinions or inquiries, then no one is ever going to react to your posts again. Active interaction in blogs can encourage readers to share blog articles to their social media feeds. The more reactions you gain from people, the more likely will your blog attract new readers and encourage them to join the conversation.
Transforming your blog into a successful content marketing platform won’t happen overnight. In fact, it’s a continuous process that requires constant updating and maintenance. Most brands outsource blog management and SEO services to offshore providers just to ensure that their blogs stay in good shape. By avoiding the mistakes mentioned here, you can ensure that your blog is serving its purpose, which is to gain more leads for your