Graphic design matters a lot when coming up with a visual marketing plan. There are several ways and design concepts that you can use in making your brand popular. Open Access BPO gives some design trends that you can use for your branding strategy.
Your visual marketing plan comprises a huge portion of your branding and digital marketing strategy. Making use of graphics and visual tools creates an impact not only by catching viewers’ attention, but also by making your brand more remarkable to them. Your graphic design team has several options in deciding which visual content plan can work best for your overall marketing. Here are five graphic trends that you can use to make an impact on your target audience:
In a world where almost every brand goes overboard with colors and designs, sometimes simplicity is all it takes to stand out. Minimalism is a classic and still relevant graphic design concept that works for many types of audiences. A minimal concept works if you want your viewers to focus more on the information that you are conveying. With open, clear spaces surrounding a piece of text, the important portion is highlighted because the space drives attention without any extravagant or complicated effort.
A badge or insignia can be a perfect representation of your brand, especially if you want to establish a vintage identity on your logo. Badges or emblem logos can send a message of authority that will naturally motivate viewers to stop and check out your marketing materials. It is also a practical branding strategy since badges can be easily imposed on almost any material. Whether you place them on your website or as a watermark on your social media photos, badges are effective ways of encapsulating your brand in small yet appealing format.
Infographics allow you to narrate a long story in a single compact image. It creatively combines two compelling elements: visual attractiveness and content value. A lazy reader may still get the message you wish to send if there’s an accompanying visually appealing infogaphic that summarizes the main points of your blog post or article. Infographics are also commonly shared on social media since they are an easy read. With concise choice of words and right amount of creativity, you can create a marketing material that can go viral on Facebook or Pinterest.
Who knew that you could use fonts to make a good branding strategy? Fonts are actually indispensable components of your marketing materials’ graphic look and appeal. You can make different statements by changing the style, size, and color of fonts. Effective typography can automatically grab the attention of your audience. A graphic design output that makes use of the old boring font styles is less likely to go viral and make a lasting impression compared to one that plays with catchy text designs.
As graphic design matters in building a compelling marketing strategy, your creative team must make use of techniques that will make your brand stand out from the competition. These concepts are only some of the timely design options that can make you win the online battle for viewership.