According to findings gathered by Open Access BPO, wise combinations of creative words and colors, topped with well-functioning site features invite online shoppers to visit, browse, and eventually buy from an e-commerce site.
Businesses fine-tune the user interface (UI) of their e-commerce and customer service platforms as a way of keeping up with the holiday rush. From updating inventories to overhauling the design and layout of their websites and social media accounts, brands make sure that all points of contact, including their business process outsourcing (BPO) services in the Philippines, send out a holiday vibe.
They do all these in order to attract holiday shoppers. Among the areas of preparation, those concerning their e-commerce site are where entrepreneurs devote close attention because of how the site impacts people’s buying decision. What particular parts of an e-commerce site do they fine-tune during this festive time of the year?
1. Buzz phrases and power words
Well-crafted buzz phrases and creative power words have a great influence on the purchasing activities of online shoppers, according to Kissmetrics. On-page product copies and promo announcements should evoke emotions that prompt people to buy from your brand even if your competitor is selling the same items as you.
A simple sign bearing the word “sale” on your shop window could make 52% of shoppers visit your store, while products with the word “guaranteed” on their description make 60% of customers feel at ease with the promoted goods. These straightforward words have a power to convince buyers, so e-commerce sites use these a lot, too.
2. Speed and responsiveness
An Internet store should be fast and responsive all year round, not just during the holidays because these traits have a huge impact on sales. Making possible customers wait has grave consequences. Even a few-second delay of your site compared to another retailer’s loading time could cause a massive profit loss.
Kissmetrics said that 64% of shoppers online cancel orders if a website is too slow. Amazon.com backed this up, saying that every 100 milliseconds of load time decrease their sales by 1%. If an e-commerce behemoth could suffer a blow for miniscule delays, just think of how much more damage it could cause you and other smaller brands. This is why you must ensure that all website features are functional, responsive, and fast all the time.
3. Color scheme
At first glance, most UIs are made almost entirely of colors, and for a good reason: colors have the largest impact on people’s purchasing decisions. The majority of shoppers (85%) even pointed out that their primary reason for buying a product is the color it comes in.
Marketers know that colors directly affect consumer confidence, so they think of a good color scheme to increase brand recognition by up to 80%. Depending on the type of customers you target and the effect you want to have on them (awareness, excitement, recommendation, purchase, etc), you have to incorporate the right colors to attract shoppers to your e-commerce site.
The overall execution and harmony of the important e-commerce elements is what ultimately brings people to an online shop. The most creative sales pitch or the most eye-catching colors may not make visitors stay nor convince them to buy if your site navigates or functions poorly. Thus, these winning elements should be present together if you want your business to survive during the peak seasons.