How social media influencer marketing helps businesses grow

While social media algorithms strategically place your content in targeted audiences’ feeds, but this doesn’t ensure a conversion for your brand. So unless potential clients are already seeking out your products or services, audiences

Tips on how to inject personality to your social media campaign

Previously, we tackled how brand personality can help your social media campaign improve customer engagement. We have learned that brand personality can help us gain visibility, it can shape how our demographic thinks of

How humanizing your brand improves social media marketing

Social media marketing campaigns take time to plan and execute. Nowadays, they aren’t just about expanding your reach or announcing a new product or promo. To create more meaningful customer relationships, you must ensure

5 Reasons why chatbots must be part of your brand strategy

Chatbots—innovative computer programs you can converse with—are probably the last thing you’d think of to improve your brand strategy. But recently, more and more companies are beginning to understand the potential of bots to

6 Strategies to step up your content marketing game

Content marketing involves creating and sharing relevant, informative, and regular content on various online platforms. When done right, this digital marketing activity can give your online presence a boost and acquaint your brands with

Why digital marketers love minimalist designs

Broadly speaking, graphic design is “the art or skill of combining text and pictures in advertisements, magazines, or books.” A good design can emphasize a message and lend persuasive power to it. And since

4 Paid media advertising tactics that boost customer loyalty

There are plenty of ways to use paid media to boost your brand’s exposure. In a nutshell, paid ads are marketing materials placed on various channels for a fee. Traditionally, they include TV commercials,

5 Multichannel marketing tips that boost customer engagement

In a highly digital world, it’s not surprising that managers feel the need to execute a handful of marketing strategies simultaneously. They have ads running in several social media websites, email campaigns, and offline

Debranding: The business strategy shaping the future of brands

People’s constant exposure to digital media has, in many ways, desensitized them to advertisements. They’ve become accustomed to being bombarded by hundreds of ads all day—those lurking silently in the periphery of their screens

5 Simple blogging tips for writing click-generating headlines

No matter how great your content is, it won’t matter if you can’t make people read it, and that’s where the title comes in.