8 Skills that make an effective social media manager

Having a great social media marketing plan won’t matter if the person handling it cannot execute it well. This is where value of a truly capable social media manager is highlighted, propelling a brand

5 Ways to promote your brand using Instagram Stories

It’s been more than a year since Instagram launched its Stories‘ live video capability. And brands have been using it to supercharge their digital marketing strategies and engage with their demographic.

How responsive web design affects your website

Majority of websites today have these stylish layouts that can be viewed even in smaller mobile screens. You’ll notice it on your desktop, too, when you resize your browser window and see the site

How social media influencer marketing helps businesses grow

While social media algorithms strategically place your content in targeted audiences’ feeds, but this doesn’t ensure a conversion for your brand. So unless potential clients are already seeking out your products or services, audiences

Tips on how to inject personality to your social media campaign

Previously, we tackled how brand personality can help your social media campaign improve customer engagement. We have learned that brand personality can help us gain visibility, it can shape how our demographic thinks of

How humanizing your brand improves social media marketing

Social media marketing campaigns take time to plan and execute. Nowadays, they aren’t just about expanding your reach or announcing a new product or promo. To create more meaningful customer relationships, you must ensure

5 Reasons why chatbots must be part of your brand strategy

Chatbots—innovative computer programs you can converse with—are probably the last thing you’d think of to improve your brand strategy. But recently, more and more companies are beginning to understand the potential of bots to

6 Strategies to step up your content marketing game

Content marketing involves creating and sharing relevant, informative, and regular content on various online platforms. When done right, this digital marketing activity can give your online presence a boost and acquaint your brands with

Why digital marketers love minimalist designs

Broadly speaking, graphic design is “the art or skill of combining text and pictures in advertisements, magazines, or books.” A good design can emphasize a message and lend persuasive power to it. And since

4 Paid media advertising tactics that boost customer loyalty

There are plenty of ways to use paid media to boost your brand’s exposure. In a nutshell, paid ads are marketing materials placed on various channels for a fee. Traditionally, they include TV commercials,