It’s been more than a year since Instagram launched its Stories‘ live video capability. And brands have been using it to supercharge their digital marketing strategies and engage with their demographic.
While social media algorithms strategically place your content in targeted audiences’ feeds, but this doesn’t ensure a conversion for your brand. So unless potential clients are already seeking out your products or services, audiences
Previously, we tackled how brand personality can help your social media campaign improve customer engagement. We have learned that brand personality can help us gain visibility, it can shape how our demographic thinks of
Social media marketing campaigns take time to plan and execute. Nowadays, they aren’t just about expanding your reach or announcing a new product or promo. To create more meaningful customer relationships, you must ensure
Chatbots—innovative computer programs you can converse with—are probably the last thing you’d think of to improve your brand strategy. But recently, more and more companies are beginning to understand the potential of bots to
Content marketing involves creating and sharing relevant, informative, and regular content on various online platforms. When done right, this digital marketing activity can give your online presence a boost and acquaint your brands with
Broadly speaking, graphic design is “the art or skill of combining text and pictures in advertisements, magazines, or books.” A good design can emphasize a message and lend persuasive power to it. And since
There are plenty of ways to use paid media to boost your brand’s exposure. In a nutshell, paid ads are marketing materials placed on various channels for a fee. Traditionally, they include TV commercials,